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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Need Social Media Combiner (Is Loomly My Only Option?)

I’ve recently taken over a small family run business social media and learning/collaborating with both marketing and business development managers. My dilemma is this - I want a platform where I can add different accounts/social media platforms and be able to track metrics as well as possibly post to multiple platforms at the same time. The Meta platform gives me FB and Insta, but then there’s Google Business page, Yelp, and other business specific review platforms I have to check on the daily. I do have a budget for a subscription service like Loomly but they don’t cover a lot of platforms I find myself on on the daily. Any insights or recommendations for the type of platform I’m looking for?? Ty in advance!

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