Top 5 Updates of last Week:
- LinkedIn partnered with CLEAR to allow account verification for free.
- Elon musk did an exclusive interview with BBC discussing twitter.
- Instagram reels get new analytics & Trend Spotlight features.
- Montana (US) lawmakers Approve Statewide Ban on TikTok, the end decision in hands of governor.
- Budlight parent company loses $5 billion in value after major backlash due to trans influencer campaign.
- Bonus: Google is developing an AI search engine after samsung forces to drop google & use Bing AI as default search engine.
Google:
- Google releases April 2023 reviews update.
- Google Marketing Live registration opens.
- Google analytics 4 introduces “Once per session” conversion counting.
- Google Ads test Verification badges.
- Google removes video thumbnails if it is not main content.
- Google Ads API is removing ad group and keyword forecasts.
Tiktok:
- Tiktok shared new tips for community building on the platform.
- Tiktok to ditch “friends” tab for new type of Feed named “Explore”.
- Tiktok 10 minute videos are almost gone for most users.
- Tiktok struggles to attract US merchants for its shopping elements.
- Tiktok’s new partnership with Giphy allows you to send different type of Gifs.
Instagram:
- Meta working on new revenue sharing features for reels creators launching in upcoming months.
- Instagram followers are now visible to only account holders.
- Instagram expands third party API access to Creator marketplace.
- Meta introduced new metrics to Page Insights API.
Meta :
- Facebook is testing “AI generated Stories” based on your previous content.
- Meta is recovering from Apple’s privacy changes and is back on growth tracks.
- Facebook shared new marketing tips through new video series “ShopTalk23”.
- WhatsApp introduced new security features to make account security better.
- Meta enhances audio quality for reels & video content with new development.
- Meta is working on “animated drawing to life” generative AI project.
- Meta is attracting marketers again with AI Tool Advantage+ campaigns.
- WhatsApp releases companion mode for all beta users on android.
- WhatsApp now allows business payments in Brazil.
Twitter:
- Twitter introduced 10,000 character tweets with text formatting for Blue Subscribers.
- Twitter to relaunch creator monetisation program & share most of the revenue.
- Elon musk is investing millions into generative AI for Twitter.
- Twitter partners with etoro, financial platform to integrate financial assets into platform.
- PBS & NPR leave twitter after being called “state-affiliated media”.
- Twitter announced new data for Legacy Blue Badge removal: 4/20.
- Twitter now part of new entity “X corp.”
YouTube:
- Youtube is shutting down a shopping program it had been testing that paid creators.
- Youtube shared new tips on how to create for Connected TV formats.
- 5 new premium features introduced to Youtube.
- Youtube will allow creators to add CTA “Notify Me” to upcoming livestream easily & launches new Studio feature.
LinkedIn:
- LinkedIn announced new updates for Audience network campaigns.
Snapchat:
- Snapchat AR lenses come to Microsoft Teams.
- Snapchat announced new integration with Rockerbox for better marketing insights.
- Snapchat provides new tips for advertisers with Do/Don’ts about Snap Ads.
- Snapchat expands sounds music library to more countries.
Pinterest:
- Pinterest to announce First Quarter 2023 results.
- Pinterest launches new security features to protect teens after major issues with content moderation.
Reddit:
- Reddit expands Independent Agency Program with Horizon Media & others.
- Reddit was down for few hours for Mobile app users this week.
Advertising:
- US advertising industry loses 2,100 jobs in March, biggest decline since 2021.
- Advertisers slow to return to Twitter with brands like Volkswagen still hesitating.
- Twitch’s new CEO says Pre-roll ads are bad.
- New RAM Ad is making a huge spark due to its humour marketing.
- Nike called out for their new marketing campaign for issues regarding trans representation.
Microsoft:
- Microsoft testing start menu Ads for Windows to promote 365 plans.
- Microsoft’s integration with Roku resulted in increased Engagement across CTV and search.
- Microsoft Ads introduces PLA extensions.
Marketing:
- Godaddy launches an AI prompt library for Small business owners.
- Insightly, B2B CRM tool reveals new Marketing Automations for businesses.
- A new platform launches “Creatorland” for growing creator economy.
- Adobe announced new AI editing tools for its video marketing tools & more.
- HBO Max’s rebrand to “Max” is making a spark.
- Burger king is making a spark again with growth in whopper Sales.
- Discord finally gets voice messages.
- KFC franchise launches texting engagement program.
- How US Government docs got leaked on Discord channels.
- Gucci, Vans team up for roblox scavenger hunt.
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