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Hootsuite hacks: 28 tricks and features for 2026

Key takeaways Hootsuite Social OS includes AI-assisted features across scheduling, content creation, listening, customer care, and reporting that most users never fully explore. Wisdom, the AI layer inside Hootsuite Social OS, lets you ask questions in plain language and act on the answer without hopping between apps. Enterprise teams can use governance, compliance, and advocacy features to scale social safely across brands, regions, and channels. MCP connectors bring Hootsuite capabilities into AI tools like Claude, ChatGPT, and Microsoft Copilot, so teams can work where they already are. Which Hootsuite app does what? Hootsuite Social OS is built from connected apps. Here is a quick map of which app handles what, and where to find the matching hacks in this guide. App What it does Hacks in this article Perch Planning, publishing, and content creation 1 to 8, 16 Wisdom AI assistance and orchestration across the platform 9, 10, 11 Nest Inbox, engagement, and customer care ...
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First job in professional social media work; Don't know what I should be doing

Hello, not sure if this is the correct sub to post this on I'm not the most familiar with reddit but I thought maybe you guys could help with advice or anything.

So for context I'm 21, a rising senior in university majoring in Digital Media and have experience creating content and observing analytics for student organizations as well as some knowledge in design. I was recently hired as a social media assistant for a local insurance firm focused on the 65+ crowd. So far from what I've been told the main task for me is to improve local awareness in our area through Facebook ads, then eventually on google Adwords. Most of this I have a rough idea on how to do from my schooling, and the rest I am confident I can figure out but I am really struggling with just where to begin.

I am someone who operates in my own life using detailed and timely to-do lists, this is also how I work, but this is my first professional job so it's all uncharted territory for me. I am afraid of coming across as unknowledgeable and making my manager doubt giving me this position, as this is my dream job. Is there any kind of guidelines or rough outlines out there, of what someone in my position should be doing? Does anyone have any advice or resources I can go to for help? Is it normal to feel so unprepared and lost in your first job?

Thanks in advance, sorry if this is messy or wrong formatting, typed this in a rush.

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