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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

The Inbound Way of Marketing on Facebook

No doubt, there are various ways to approach marketing on Facebook; however, we will consider one of the most effective ways: inbound.

An inbound strategy is about being cooperative and relevant to the audience. It includes considering your customer's goals and partnering with them to overcome challenges. One of the best ways to do this is to be accessible where they already spend their time — that means you must always be available on Facebook.

Facebook's tools provide business that wants to form an authentic relationship with their audience; if you find it challenging, try to get help from the Facebook Marketing Company. For example, it allows marketers to generate and allocate quality content that's helpful for users. And it consents sales and customer services delegates to connect with consumers interested in a brand.

If you're designing a Facebook Page to check one more thing off the branding to-do list, it is time to give that a second thought. Facebook marketing requires a consistent, lasting commitment. And you can rely on that; the awareness and demand will be worth it.

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