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Social media image sizes for all networks [July 2025]

Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of July 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram ...
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Social media strategy goals - help needed!

I’m putting together a social strategy for a place I just joined but am struggling with the goals part. Every website gives different examples and I’m not sure what is correct!

I’ve based on my goals from last years data, although it is slightly skewed because the business opened a year ago so they gained thousands of followers & had high engagement in a few months.

Now it’s more business as usual, so I want to make the goals realistic as possible but still try to improve performance.

We have FB Twitter and LinkedIn, with LinkedIn being the most successful. Are these examples ok?

Our overall marketing goal is increasing brand awareness, so I’ve stuck to KPIs like followers, impressions, reach etc, but do they all need to be included as separate goals for each channel?

Here are some examples of what I’ve done so far. I think I’m stuck on how many goals to have because I have 3 channels to focus on. LInkedIn is our best channel so have focused on that more for the goals.

  1. Grow LinkedIn audience by 10,000 followers and Facebook followers by 5,000 by the end of 2023.
  2. Increase reach by 20% and impressions by 10% on LinkedIn
  3. Improve click throughs by 5% across LinkedIn and Facebook (is click throughs even a good metric for brand awareness??)

I’m really stuck so any help would be appreciated!

submitted by /u/Starsinthedistance24
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