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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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I spent 4 Days Reading 32+ Marketing Reports. Here’s What I learned (Part-1)

1. Insights Regarding Video Marketing

  • 96% of marketers believe optimal length for a marketing video is under 10 minutes. (2022, Hubspot)
  • 48% of marketers believe video integrations into websites improve Search rankings. (2023, Mcuser)
  • Marketers focus on Repurposing of long-form content like Webinars & live events to create B2B content for Tiktok or Youtube.
  • The marketers shifting focus from KPIs like Views & impressions to Direct traffic deriven by Video. (Vidico)

2. insights from CMOs at Fortune 500 regarding ChatGPT

  1. Most CMOs believe that ChatGPT will have the most impact regarding content creation and management.
  2. The impact of ChatGPT will be the least on Brand Strategy & tactics.
  3. The second most impactful role ChatGPT plays is regarding market research & competitive Insights.
  4. The response from CMOs regarding Impact on Marketing Tools & Customer Service is neutral as the it will take time to impact the usage of new tools. Also, their current marketing tools in usage are implementing AI slowly, making the decision of shift to new tools harder.

3. How Consumers Behaviour is Changing

  1. People want brands to show they listen 93% of them believe that brands should react to public opinion. (2023, ruderfinn)
  2. Why Consumers are abandoning purchases: 37% limited payment options, other 37% due to poor navigation and layout. With 33% leaving due to slow speed. (2022, storyblok)
  3. Users are spending lesser and lesser time reading your emails. The average time dropped from 13.4 to 9 seconds. (2023, litmus)

4. Social Media Engagement is Dropping

  • Instagram engagement rates across all industries fell by 30% last year.
  • Tweeting frequency was also down by 20% & engagement rate growth was flat for Twitter.
  • Comparing to Post frequencies, Tiktok is still at the bottom. Brands are posting less frequently on the platform comparing to FB, IG & Twitter. But the engagement rate is still highest among all platforms. (2023, RivalIQ)
  • Gen Z Tiktok User are 1.2x more likely to DM brands after making a purchase. (New Feature: You can open Tiktok DMs for everyone to message) (2023, Tiktok)

5. My Key Insights from Advertising Research on Brand Awareness

  1. In her study of the U.S. personal computer industry, Sovinsky Goeree finds that traditional demand models overstate price elasticities because they assume that consumers are aware of – and hence choose among – all brands in the market when in actuality most consumers are aware of only a small fraction of brands.
  2. How Advertising Patterns & Practices deliver signals to Consumers can positively shape perceptions about the quality of the brand. The more volatile and inconsistent a brand’s advertising pattern is, the less impact it’s advertising expenditures will have on perceived quality.
  3. Our main finding is that advertising expenditures have a significant positive effect on brand awareness but no significant effect on perceived quality. These results appear to be robust across a wide range of specifications. Since awareness is the most basic kind of information a consumer can have for a brand, we con- clude that an important role of advertising is information provision. On the other hand, our results indicate that advertising is not likely to alter consumers’ quality perceptions.

P.S. You can subscribe through link in my bio to receive 5 marketing reports every week with links & marketing news sources.

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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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