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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Facebook should now focus on being a tool for people to make and nurture Real Life Friendships

When we all first joined FB, it was exciting to connect with friends, finding long lost elementary school buddies, reconnecting with family members you haven't talked to in forever and seeing how they've been doing over the years. But for those like me who have been on FB from the start, those exciting days of connecting virtually with real life friends was well over a decade ago. The excitement of engaging with friends on FB through pics and status updates has since shifted over to Tik Tok and IG. But those platforms have evolved more into following influencers and jumping on trends for more virtual social engagement.

You can be a big Tik Toker or IG Influencer with tens of thousands of followers and have no friends in real life. FB should really take the opportunity to focus on REAL Life Friendships/Relationships instead of trying to be Tik Tok or a sounding board for Karens to complain. Create features for people to make friends in real life and encourage people to maintain friendships through engagement on FB. We all realized in the pandemic that virtual cannot replace real life experiences and friendships. We cannot recreate going to a concert with friends and having a BLAST watching our favorite band on Twitch. We can't recreate the casual convos of an in person Happy Hour on Zoom.

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