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IT Support vs. Managed IT Support, and Why the Difference Costs You Money

Most businesses treat “IT support” as a catch-all term. Someone fixes your computer when it breaks, resets a password, or untangles a printer issue, and that’s that. But there’s a meaningful difference between traditional IT support and managed IT support, and that difference has real financial consequences. If you’re still relying on break-fix IT services , you may be paying more than you realize, just not in ways that show up on an invoice. What Traditional IT Support Actually Looks Like Traditional IT support, often called “break-fix” support, operates on a simple premise: something breaks, you call someone, they fix it, you pay for the service. There’s no ongoing relationship beyond that transaction. Your IT provider isn’t monitoring your systems in the background. They’re not patching software before vulnerabilities become problems. They’re waiting for the phone to ring. This model worked reasonably well ...

Twitter View Counts

Interested to know what your main takeaways are thus far from Twitter displaying tweet-level view counts. I’ve been interested to note that some of the accounts I’ve considered the “leaders” in my niche/field (based on follower counts) have surprisingly small view counts (which is something I’d previously noticed about likes and retweets).

What do we have to learn from the availability of this data - and how, if at all, are you adjusting your approaches/content as a result?

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