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Social media image sizes for all networks [July 2025]

Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret? The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users. Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of July 2025. Quick social media image sizes We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often. Basic Instagram ...
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7+ Social Media Strategies Used By Notion, Levi’s and Washington Post

  • Notion: The platform focuses less on Trends with slow consistency educates user across all platforms.
  • Zitsticka: This Beauty brand focuses on blending UGC content within their social feeds to make it more relatable.
  • Canada Goose: The Brand feed IG design changes from summer to winter having a different aesthetic impact on their followers.
  • Levi’s: The Platform keeps the track of Cultural & International Days to feature different personas on their social feed’s to target more demographics.
  • Auntie Annes: The Fast Food brand understands use of “Perfect Caption” under IG Posts to spark Their engagement. A 50% difference between good vs Bad Captions!
  • Triple Whale: A B2B E-Commerce SaaS using 🐳 emojis to give their whole team a branding across twitter to make their work recognised as one for overall brand.
  • Aime Leon Dore: Showing the Brand Values in their feed, Utilising IG Stories with highlighted previews of product. Focusing on Storytelling in feed and Product designs in IG stories.
  • Celsius: The Beverage Brand uses Big Influencers to grow the brand but don’t use CTA to make sure TikTok’s algorithm doesn’t fluctuate engagement.
  • Obvi: The Women’s Protein brand surveys their audience time to time to validate new product and content ideas to launch.
  • Washington Post: Uses IG Carousels with Text well structured along all 10 slides to make their readers reach the CTA slide.
  • Schick: The facial haircare brand uses storytelling and real-life personas in their Social media content to compete with Brands like Gillette.
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