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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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7+ Social Media Strategies Used By Notion, Levi’s and Washington Post

  • Notion: The platform focuses less on Trends with slow consistency educates user across all platforms.
  • Zitsticka: This Beauty brand focuses on blending UGC content within their social feeds to make it more relatable.
  • Canada Goose: The Brand feed IG design changes from summer to winter having a different aesthetic impact on their followers.
  • Levi’s: The Platform keeps the track of Cultural & International Days to feature different personas on their social feed’s to target more demographics.
  • Auntie Annes: The Fast Food brand understands use of “Perfect Caption” under IG Posts to spark Their engagement. A 50% difference between good vs Bad Captions!
  • Triple Whale: A B2B E-Commerce SaaS using 🐳 emojis to give their whole team a branding across twitter to make their work recognised as one for overall brand.
  • Aime Leon Dore: Showing the Brand Values in their feed, Utilising IG Stories with highlighted previews of product. Focusing on Storytelling in feed and Product designs in IG stories.
  • Celsius: The Beverage Brand uses Big Influencers to grow the brand but don’t use CTA to make sure TikTok’s algorithm doesn’t fluctuate engagement.
  • Obvi: The Women’s Protein brand surveys their audience time to time to validate new product and content ideas to launch.
  • Washington Post: Uses IG Carousels with Text well structured along all 10 slides to make their readers reach the CTA slide.
  • Schick: The facial haircare brand uses storytelling and real-life personas in their Social media content to compete with Brands like Gillette.
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