Re Short Form.
TikTok's current organic reach is unparalleled to any other platform out there.
In addition to the above, both Meta & Youtube feel threatened by TikTok's ever increasing market share...
So what do they do?
They launch Shorts & Reels.
Youtube long form content BARELY gets pushed by the algo.
But Shorts?
They get thousands of views EASILY even on content that's poorly created and not optimized.
A typical Instagram post gets seen only a single digit percentage of your actual followers...
But Reels?
They get pumped to thousands of viewers FOR FREE.
Work on what matters.
If you're in Content Marketing, jump onto that Short Form Content.
--
Applications:
The biggest hiccup with Short Form content is that many marketers fail to SEE how they can apply this to their business or niche.
Lack of creativity.
And when they do come up with some application they typically over-estimate the overall ability of the platform to pair up their CONTENT with an audience that's actually interested.
TikTok, Shorts & Reels work on a progressional segmented based algo, meaning that:
The algo will first show your videos to 400 people.
It's going to gauge the overall CTR, audience retention, like, favorite, share & comment rates.
If you're video is actually good, it's going to continue pumping the video to another 500 people.
If your stats remain good, it will continue to another 500.
And another 500.
And another 500.
Until the overall stats drop, indicating to the algo that's it currently unable to match your content with a further interested audience.
And that's exactly why if you wanna make your Short Form content strategy work, you need to focus on some best practices.
--
Best Practices:
- Make sure the content is subtitled.
- Make sure the content has a hook (first 3 seconds have something that captivates the audience.)
- Make sure your content has B-roll (additional overlay footage on top to make the content more engaging)
- Make sure the content topic is relevant to your company but broad enough for anyone to understand! (Don't create videos on How To Declare Taxes As A Digital Marketing Manager in Delaware - too complex)
My point is, hop on whilst it's still early cos that is the content strategy rn that's yielding disproportionate results for just about every industry that can make it work.
Check out my link in my bio for A Growth Hack Per Day delivered straight to your inbox!
And lmk if you've got any questions in the comments.
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* This article was originally published here
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