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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...

Twitter faces privacy scrutiny from EU watchdogs after Mudge report. Twitter might have misled or intended to mislead regional oversight bodies.

The explosive Twitter whistleblower complaint that was made public on Tuesday included references to European regulators as well as allegations that the social media company had misled or intended to mislead regional oversight bodies about its compliance with local laws. The complaint, made by Twitter's former head of security, Peiter "Mudge" Zatko, detailed a raft of damning allegations across security, privacy, and data protection issues (among others). Major social media platforms are known to have privacy issues that might have damning implications as regards users' data, that is privacy focused social media platforms such as Telegram, Keybase, and Tok Lok app have grown popular.

Ireland and France's national data protection agencies have both confirmed to TechCrunch that they are investigating the whistleblower allegation.

Following the media attention surrounding the complaint, Ireland, which is Twitter's lead supervisor for the EU's General Data Protection Regulation (GDPR) and previously oversaw a GDPR investigation of a different security incident that led to a $550,000 fine for Twitter, said it is "engaging" with the company.

Graham Doyle, the regulator's deputy commissioner, told us, "We became aware of the difficulties when we read the media headlines [yesterday] and have engaged with Twitter on the topic.

While stating that it is looking into the claims stated in the complaint, France's DPA

The U.S. allegation is currently being looked into by the CNIL. As of now, we are unable to confirm or refute the veracity of the alleged breaches, a French watchdog spokeswoman told us. "If the allegations are valid, the CNIL could conduct investigations that could result in a requirement to comply or a sanction if violations are discovered. The procedure would end if there was no violation.

It's unclear what sanctions Twitter would get from the EU if it concludes, after looking into Mudge's complaint, that it has violated local standards.

The GDPR permits fines up to 4% of annual global turnover, while Twitter's prior GDPR fine for a different security-related breach was much lower. However, enforcements are expected to take into account the scope, extent, and even purpose of any infractions; hence, the severe faults being claimed by Mudge, if supported by a formal regulatory investigation, might ultimately result in a much higher fine.

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