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Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fro...

Should you ask older employees not to like your posts on Instagram if you want to target a younger audience?

I'm working for a university in Europe. Our school marketing has asked us not to like posts anymore because when we like the content, younger people will be less likely to see our content. I've asked for more info and this is the explanation:

The algorithm works in exponential waves. Instagram shows posts first to the 10-20% most engaged followers. In our case teachers are our most engaged followers. If teachers don't like the posts in time, the post won't go to our real target audience: the students. The algorithm knows that if the 10-20% most engaged followers don't like the content, that others won't like it and it won't push the content towards the other 80-90%.

As we want to reach young people as quickly as possible, we can't take the risk that our teachers determine what potential students can or won't see. Potential students should be the first to see it. As Teachers like our Instagram content, the algorithm is learning that they are the main target audience and we have to learn Instagram that students are our main target audience.

That's why Teachers better not like the content.


I have never heard of this strategy before and can't find any resources online that this is a good strategy.

Any thoughts of proof that this is the way to go? Arguments pro or con?

submitted by /u/termotaurus
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