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19 social media best practices for faster growth

Key Takeaways AI works best with human oversight. Winning teams use AI to move faster without sacrificing quality. Listening is just as important as posting. Social listening helps you spot trends and understand how people actually feel about your brand. Social algorithms are changing. Many platforms are now rewarding brands that post relevant content consistently, not those with the biggest follower counts. Testing is how strategy gets better. Regular testing helps you understand what actually drives results, so you can double down on what works. Treat social media as a customer service channel. Responding quickly to comments and messages builds trust. Social media keeps changing, and so do the rules for what actually works. This list of 19 social media best practices will help you build a stronger strategy, create better content, and drive results you can actually measure in 2026. Bonus: Get a primer on social strategy and measurement from our free ebook on social media...
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Where are we with liking stories on instagram?

So we all know that Instagram long introduced the like button on stories. But how often should we use it?

So far, there is no like count except for the poster, you can’t go on your own activity and check the stories you liked, even if they’re highlights. I remember Taika Waititi posting fun little short videos of some fun trip he took, and every couple videos in the story, he looks at the camera and says “Why aren’t you guys liking these videos. It’s important that you like me. Like bitch.” It wasn’t serious, it was obviously sarcastic, fun and lighthearted, but it got me thinking on how often we should use it.

At first, I was liking some celeb stories cause I genuinely enjoyed them. But I thought, well now they’re getting a notification that i liked their story, they must think that’s weird or something. And with friends, whenever my friend posts a fun meme or video, and I really laugh at it, I hit like instead of replying “lmao”. It’s less personal, but it’s easier and less of hassle.

Veni, vidi, vici

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