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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Where are we with liking stories on instagram?

So we all know that Instagram long introduced the like button on stories. But how often should we use it?

So far, there is no like count except for the poster, you can’t go on your own activity and check the stories you liked, even if they’re highlights. I remember Taika Waititi posting fun little short videos of some fun trip he took, and every couple videos in the story, he looks at the camera and says “Why aren’t you guys liking these videos. It’s important that you like me. Like bitch.” It wasn’t serious, it was obviously sarcastic, fun and lighthearted, but it got me thinking on how often we should use it.

At first, I was liking some celeb stories cause I genuinely enjoyed them. But I thought, well now they’re getting a notification that i liked their story, they must think that’s weird or something. And with friends, whenever my friend posts a fun meme or video, and I really laugh at it, I hit like instead of replying “lmao”. It’s less personal, but it’s easier and less of hassle.

Veni, vidi, vici

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