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Hootsuite hacks: 28 tricks and features for 2026

Key takeaways Hootsuite Social OS includes AI-assisted features across scheduling, content creation, listening, customer care, and reporting that most users never fully explore. Wisdom, the AI layer inside Hootsuite Social OS, lets you ask questions in plain language and act on the answer without hopping between apps. Enterprise teams can use governance, compliance, and advocacy features to scale social safely across brands, regions, and channels. MCP connectors bring Hootsuite capabilities into AI tools like Claude, ChatGPT, and Microsoft Copilot, so teams can work where they already are. Which Hootsuite app does what? Hootsuite Social OS is built from connected apps. Here is a quick map of which app handles what, and where to find the matching hacks in this guide. App What it does Hacks in this article Perch Planning, publishing, and content creation 1 to 8, 16 Wisdom AI assistance and orchestration across the platform 9, 10, 11 Nest Inbox, engagement, and customer care ...
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Client’s IG doesn’t grow - compared to other clients with the same type of content

I’ve been working as a SMM for a few years now, currently have 5 full time clients. I always take my time to get to know my clients, develop a strategy, work on storytelling, get all the necessary material in advance and to get the feel of what they’d like to achieve via social media. The field I’m working in is very niche-based (think performing arts) so it’s not really a BTC approach. Until now, it seems to have worked just fine.

Now the problem at hand: a few weeks ago, one of my clients (the newest one) went live on IG, FB and TikTok, we scheduled posts, reels, videos, stories. FB and TikTok are doing well, engagement and following are growing consistently with the amount of time that has passed. However, IG is another story. The client’s profile is stuck at 80-something followers for about a week now. Reels get around 3k views, videos around 300, but the amount of likes and comments is dead in the water. I know that IG recently changed their algorithm regarding hashtags (basically doesn’t care for it anymore) and from the insights I can see that is the case. We continue to engage with other similar profiles, did two rounds of small short-term ads, but nothing seems to work which, as far as my experience goes, seems really odd. We can’t seem to get to 100 followers.

Apparently we are doing something wrong (or rather, I am) regarding IG and I just can’t understand what. Their reels get 3k to 4k views, but only 15-20 likes and zero comments, which seems REALLY odd, other clients for that amount of views would usually get 80-100 likes and at least 10 comments. We don’t event get spammy comments “promote it on xy” we used to get in the beginning. I would say that the content we publish is not good, but again, I am usually working in a very niche-based field so the content we publish is consistent with other clients. I also outsource stuff like photography, video editing and web desing to get the highest quality material.

My question is, now that hashtags are basically useless - our reels don’t even appear in the recent hashtags - how can one grow following organically? Again, we try to engage with other people in the community but nothing seems to work. What am I missing, did IG change something?

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