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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Two business IG pages

What would you do?

I’m a marketing manager who runs a business Instagram page. We had only one business account page and lost access to the page because of an Instagram glitch. It was sending a verification code to the email address of the first marketing manager who ran the account a few years ago even though I had been logging in with a general marketing email address for the past year.

I contacted Instagram about it and of course they couldn’t do anything through their “support”. Instagram is really important in our industry and I do advertising through Facebook/IG so I ended up creating a brand new account using a nickname of our company and posting content on the new one.

After 10 months I tried again and was finally able to gain across to the old one with our real name. The problem is now, I have two accounts.

The original one has our real name but I anticipate re-branding to the second name of the new account in the next few years. I don’t want to delete it the new one because I still want that username. What would you do in this situation?

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