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What is social media automation? A 2026 guide

Key takeaways Social media automation uses software to handle repetitive tasks like scheduling, reporting, and responding to messages across platforms. The best automation tools in 2026 combine AI-powered content creation with scheduling, analytics, and social listening in one dashboard. Automation works best when it handles high-volume, predictable tasks while humans stay in charge of strategy, creativity, and sensitive conversations. Enterprise teams can scale automation with governance tools, approval workflows, and multi-brand management to maintain consistency across regions. What is social media automation? Social media automation means using tools or software to take care of routine social media tasks. This can include scheduling posts, creating reports, replying to messages, or tracking hashtags, all without having to log in to each platform separately. For businesses, automation means getting more done in less time. Instead of juggling endless tasks, you can sched...
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Two business IG pages

What would you do?

I’m a marketing manager who runs a business Instagram page. We had only one business account page and lost access to the page because of an Instagram glitch. It was sending a verification code to the email address of the first marketing manager who ran the account a few years ago even though I had been logging in with a general marketing email address for the past year.

I contacted Instagram about it and of course they couldn’t do anything through their “support”. Instagram is really important in our industry and I do advertising through Facebook/IG so I ended up creating a brand new account using a nickname of our company and posting content on the new one.

After 10 months I tried again and was finally able to gain across to the old one with our real name. The problem is now, I have two accounts.

The original one has our real name but I anticipate re-branding to the second name of the new account in the next few years. I don’t want to delete it the new one because I still want that username. What would you do in this situation?

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