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Metal VS Shingle Roofing

When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease of installation. However, as building technology has advanced and extreme weather events become more frequent, many are starting to look at their roof as a long-term investment rather than a recurring expense. The debate between these two materials often boils down to a “now vs. later” mentality. While shingles are budget-friendly in the short term, metal roofing has emerged as the superior choice for those who want a “once-and-done” solution. In 2026, the transition toward metal is accelerating, driven by its unmatched longevity, energy efficiency, and modern aesthetic. Understanding the nuances of each material is the key to making a choice that fits both your current budget and your home’s future value. Longevity: The 50-Year Gap The most ...
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Finding Pin in A Haystack - Targeting Your Ideal Audience

“𝐈 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐰𝐡𝐨 𝐦𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐬, 𝐈 𝐚𝐦 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞”

If you sell to everyone, you sell no one.

That is a classic marketing statement

But then how does one find ideal customers?

An ideal customer is one who has a need, finances, urgency, and trust in your business

Fundamentally each of them contributes to a decision to be made and a transaction to be processed

  1. 𝐍𝐞𝐞𝐝

If the customer does not have a need, then no matter what offer or the product you have. You never sell.

Marketing does work on supply and demand. That also means creating a demand, by reaching the untapped market

Question: Does the customer have the need for the solution I provide and the problem they are having?

  1. 𝐓𝐢𝐦𝐞

Yes, does the customer have the time to purchase the product.

Ex: To buy software for a company, a decision-maker must have time to decide the product that best suits. So, does the decision-maker have time to buy?

  1. 𝐔𝐫𝐠𝐞𝐧𝐜𝐲

Is the product a “must-have” for the customer?

We are less likely to purchase a product that does not satisfy our existing problem but solves another “future-problem”

  1. 𝐌𝐨𝐧𝐞𝐲

Business is money. In the end in exchange for the value, one receives, the other needs to be compensated with monetary returns.

  1. 𝐓𝐫𝐮𝐬𝐭

People do business with people they trust. Prove your value, Establish trust and reap the monetary rewards.

This is how the cycle works, this is how it will work.

Have you created a buyer persona of your ideal customer?

submitted by /u/DigitalKanish
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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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