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New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...

Finding Pin in A Haystack - Targeting Your Ideal Audience

“𝐈 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐰𝐡𝐨 𝐦𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐬, 𝐈 𝐚𝐦 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞”

If you sell to everyone, you sell no one.

That is a classic marketing statement

But then how does one find ideal customers?

An ideal customer is one who has a need, finances, urgency, and trust in your business

Fundamentally each of them contributes to a decision to be made and a transaction to be processed

  1. 𝐍𝐞𝐞𝐝

If the customer does not have a need, then no matter what offer or the product you have. You never sell.

Marketing does work on supply and demand. That also means creating a demand, by reaching the untapped market

Question: Does the customer have the need for the solution I provide and the problem they are having?

  1. 𝐓𝐢𝐦𝐞

Yes, does the customer have the time to purchase the product.

Ex: To buy software for a company, a decision-maker must have time to decide the product that best suits. So, does the decision-maker have time to buy?

  1. 𝐔𝐫𝐠𝐞𝐧𝐜𝐲

Is the product a “must-have” for the customer?

We are less likely to purchase a product that does not satisfy our existing problem but solves another “future-problem”

  1. 𝐌𝐨𝐧𝐞𝐲

Business is money. In the end in exchange for the value, one receives, the other needs to be compensated with monetary returns.

  1. 𝐓𝐫𝐮𝐬𝐭

People do business with people they trust. Prove your value, Establish trust and reap the monetary rewards.

This is how the cycle works, this is how it will work.

Have you created a buyer persona of your ideal customer?

submitted by /u/DigitalKanish
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