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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Finding Pin in A Haystack - Targeting Your Ideal Audience

“𝐈 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐰𝐡𝐨 𝐦𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐬, 𝐈 𝐚𝐦 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞”

If you sell to everyone, you sell no one.

That is a classic marketing statement

But then how does one find ideal customers?

An ideal customer is one who has a need, finances, urgency, and trust in your business

Fundamentally each of them contributes to a decision to be made and a transaction to be processed

  1. 𝐍𝐞𝐞𝐝

If the customer does not have a need, then no matter what offer or the product you have. You never sell.

Marketing does work on supply and demand. That also means creating a demand, by reaching the untapped market

Question: Does the customer have the need for the solution I provide and the problem they are having?

  1. 𝐓𝐢𝐦𝐞

Yes, does the customer have the time to purchase the product.

Ex: To buy software for a company, a decision-maker must have time to decide the product that best suits. So, does the decision-maker have time to buy?

  1. 𝐔𝐫𝐠𝐞𝐧𝐜𝐲

Is the product a “must-have” for the customer?

We are less likely to purchase a product that does not satisfy our existing problem but solves another “future-problem”

  1. 𝐌𝐨𝐧𝐞𝐲

Business is money. In the end in exchange for the value, one receives, the other needs to be compensated with monetary returns.

  1. 𝐓𝐫𝐮𝐬𝐭

People do business with people they trust. Prove your value, Establish trust and reap the monetary rewards.

This is how the cycle works, this is how it will work.

Have you created a buyer persona of your ideal customer?

submitted by /u/DigitalKanish
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* This article was originally published here To read more articles like this visit us at yourdigitalmarketingbootcamp.blogspot.com
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