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21 social media analytics tools to boost your strategy in 2025

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2025. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to tr ack key performance indicators in real-time and over time and present results to your team, your boss, and other relevant stakeholders. The best social media analytics tools for 2025 1. Hootsuite Best for: Business owners who run their own social media, social media managers at small businesses, medium-sized businesses, and large marketing teams. Coolest feature: Custom recommendations for the best time to post on each social account based on your accounts’ metrics an...
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Best scheduler for non-profit with multiple accounts on each platform?

I work for a smallish nonprofit and scheduling all of our social media posts has been eating up a lot of my team's time lately. I'm looking into purchasing an automatic scheduler/calendar service for my agency to help us out. We need a software that's easy to use, reasonably priced, and can accommodate the following for 25 accounts:

  • Multiple accounts on each platform: we have multiple divisions, all with their own Facebook accounts, Instagrams, etc.
  • At least 6 users can access the software at any given time, and at the same time if needed.

I looked into Loomly and started a free trial with them, but I don't want to purchase it without considering other services. My main problem with them is there's so many steps you need to go through before actually scheduling a post. If anyone knows of any other service that compares it would be greatly appreciated. Thanks!

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