Instagram Explore: How to reach a wider audience in 2025
The Instagram Explore page is an array of public photos, videos, Reels, and Stories chosen uniquely for each user from accounts they don’t follow, based on interests and past interactions. Separate from the Instagram algorithm that drives what you see on the main Instagram homepage, the Explore page is solely focused on showing you things you haven’t seen before. For brands, appearing on the Explore page can lead to potential spikes in reach, impressions, and sales. It’s one of the final frontiers for organic reach in an increasingly ad-driven social media landscape. Read on to learn about the latest Instagram Explore page updates and the right way to land on it. Bonus: 14 Time-Saving Hacks for Instagram Power Users . Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Instagram Explore in 2025: Wha...
